Imagine that you are walking backwards along an unfamiliar road unable to look over your shoulder. You have to go onwards only guessing what is to come. You draw your conclusions about where to place your feet based on what you can see. This is, indeed, life.
We cannot see a nanosecond into the future even when we are
looking squarely down the road ahead.
Practically speaking we are getting a useful picture of the present, of
the lay of the land ahead, but strictly speaking, even when we look down the
road at what is ahead, we are looking at the past because by the time the light
reaches our eye the situation has moved on.
In daily life we are happily unaware of the speed-of-light problem and
consider, sensibly, that we are seeing the present. Indeed, we walk happily down the road believing
that we are seeing the future and place our feet
with total confidence. This works fine
most of the time and this ability to compute and predict the future well beyond
the road ahead has made us what we are as humans.
Unfortunately, we are not always right. Black-swan events teach us this. We are unable to predict the future even a
nanosecond ahead. As we walk down the
road confidently seeing what lies ahead there is nothing other than past
experience and probability to back our confidence. A sinkhole could open beneath our feet or a
meteorite might obliterate us before we can take that next step. (In practice think of 9/11 and the GFC). Fortunately such events are rare and our
ability to predict is an effective guide in daily life and decision-making, but
it is important to keep in mind that we are not actually seeing the future.
This idea is particularly relevant when one finds oneself in
a totally unfamiliar environment. The
entrepreneur or executive arriving in China probably has several decades of
experience in life and business and has a high degree of confidence in his or
her abilities. However, past experience
is of only limited use in a place as different as China. The ATM incident comes to mind in this
context. I am surely not the first foreigner
to experience this. We all know the
drill: you put in your card, enter the password, enter the withdrawal amount,
take back the card, get the cash and probably get a receipt or the option of
one. Three hours after my first ATM
withdrawal and two hundred kilometres down the tollway, I realized that I did
not have my card. The cause of this
disaster was that I failed to notice that in China it is money first, then
receipt then press finish and wait for the return of your card. After almost seven years I still have to
remind myself before every ATM transaction to make sure I do not forget to take
back the card. Another simple example is
the expiry of cheques. The first time we
were paid by cheque we did not bank it immediately for some reason. A little over a week later when we did take it
to the bank we were told that it had expired!
That was news. In my country that
does not happen for one year, a period that in practical terms is of no consequence.
un·pre·dict·a·ble
ˌənpriˈdiktəbəl/
The lessons in China come thick and fast for the foreign
entrepreneur, especially the pioneer without the backing of a large organization
or head office. I felt such “oh-fuck” moments
were a daily occurrence in the first year or so. They were then weekly and now, after more than six years, perhaps less
than monthly. There is no way to
know! All one can do is to try to avoid
making assumptions, but that is not a simple matter. Can I assume that my food is not
poisoned? Probably. Can I assume that I can drive through a green
light safely without slowing to crawling pace?
It depends on which city or, part of the city, you are driving in. Can I look at the laws and assume that what
they appear to say is what they mean?
Probably not. Can I rely on
people to do what they say they are going to do without scrutinizing the
transaction at every stage? It depends,
but mostly not.
So walking backwards through China is hard, because your
past experience is only a very rough guide to what lies ahead. So the lesson fellow Sinophytes is to be very, very
careful and to assume as little as possible.
Ask lots of questions of lots of people before you make any decisions. Tread carefully.
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